Lisa Daromando

Created and implemented a marketing strategy to help increase awareness and drive adoption and repeat students for the nonprofit.

• Enabled Hubspot for marketing and sales communications.
• Increased Camp and Clubhouse revenue by 20% year one and Micro:bit Kit sales by over 30% each year.
• Increased target demographic (female) participation in Summer Camp by 40%.
• Drove awareness, participation, donations, and grants through a new website, email, content marketing, social media, and partner engagement.

Responsible for overseeing all Aslin Beer Company B2B and B2C marketing functions, working cross-functionally with ownership, Operations, Sales, and Events to build the Aslin brand and drive revenue with distributors, at retail, and through taprooms.

• Developed Influencer Marketing program.
• Led marketing, graphic design, and content creation team.
• Grew Volcano Sauce into fastest growing sour ale in VA with Saucy Summer promotion.
• Created Power Moves for Good, a successful B2B cause marketing campaign for Power Moves IPA.
• Executed Marketing and PR plans for three new locations: Aslin DC, IZZI, and Aslin Pittsburgh.

Promoted from Contractor to Senior Specialist and then to Senior Manager after a year, responsible for developing and managing all marketing and communications for the $1.3 billion global company.

• Led the marketing team while managing external agencies and internal customers and stakeholders.
• Developed and launched a new corporate website in 6 months.
• Executed a brand refresh, including producing Who We Are video.
• Facilitated internal comms during financial restructure, COVID-19, CEO transition and reorganization.
• Enabled marketing automation and business development/sales integration through Marketo (CRM).
• WashExec Pinnacle Award Finalist 2021.

Popcorn & Ice Cream: Consulted with small business and nonprofit clients on marketing strategy and creative.

WRAL.com: Freelance writer; completed 30+ articles for customers.

Led an internal Marketing & Optimization team, working cross-functionally as well as with client global account teams to develop and execute the marketing strategy of 35+ client websites.

• Created market research practice, providing audit and strategy reports and competitive analyses to clients which generated over $75K for Innate in first year with no added resources.
• Helped leadership team establish proprietary conversion optimization platform as fundamental fintech resource for clients, which led to our largest client purchasing INNATE at the end of 2017.

Analyzed business data and competitive and industry trends to develop strategic recommendations to grow the profitability of Olive Garden’s appetizer category. Received the only full-time offer for marketing interns.

Developed and executed Equinox’s social media strategy, increasing engagement over 250%. Launched Furthermore blog as part of the editorial team. Featured on Mashable twice.

Developed social media as a marketing tool when advertising budget was cut in the Recession. Created Social Media Customer Care team.

Created digital and social media reports, presenting them monthly to clients mainly in the hospitality industry.

Focused on digital marketing reports for clients in hospitality and travel insurance. Learned Google Analytics, AdWords, and content management platforms.